Custom software for businesses that cannot hire a software team
Built for one business, around how your office already works, and running in accounts you own.
Name the jobWhat we build The software a business runs on but nobody sells
We build the software a business runs on but nobody sells: the enquiry list, the approval queue, the weekly report that builds itself.
It is built for one business. Marsh Property in Cairns swapped four rented tools for one system the agency owns, with contacts, the daily call list, SMS, social posts and listings on one screen.
Hosting and AI run in accounts in your name from the first day. If you stop, nothing has to be moved.
If software you already pay for would do the job, we will tell you in the first conversation.
The work One system a client owns, and one we run our own business on
Marsh Property
One system the agency owns, in place of four subscriptions. Contacts, the daily call list, SMS, social and listings on one screen. The software drafts each SMS and post, and a person approves it before it is sent.
Keel
A whole business run by supervised agents, on one live screen. Agents run the overnight research, score new ideas against a rubric and draft the next step. Every action is logged.
How it starts Nothing is invoiced until something is running
- 01 Demo
- We build one small working thing from your public information. It costs you nothing.
- 02 Month one
- You name the job that never gets done. We write down in one sentence what running looks like, then build it with your team.
- 03 Running
- It runs next to the systems you already have, in accounts you own. Your staff log in with their own names.
- 04 Next month
- A month of real use decides the next job. Not running by day 30, month one is free and you can stop that day.
Questions people ask first Straight answers
Do we need to buy new software?
Usually not. What we build runs next to the systems you already have. If software you already pay for would do the job, we will tell you in the first conversation.
Who owns what gets built?
You do. Hosting and AI run in accounts you own from the first day. If you stop, you keep everything that was built.
What happens if we stop?
You keep everything that was built. Hosting and AI run in accounts in your name from the first day, so nothing has to be moved.
How much does it cost?
It is a monthly fee, and each month covers one job. We quote the fee after the demo, once we both know the job. Month one is invoiced only once that job is running with your team.
How long until something is running?
The first job is built in month one, with your team. If it is not running by day 30, you pay nothing for that month and keep what was built.
Tell us the job you want to stop doing.
You do not need a brief. We are in Melbourne and Cairns, we work with businesses across Australia, and we reply within one business day.
Name the job