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BirthCrew · Our own product · 2026

The birth partner walks in knowing the plan and their job.

A phone app that turns a birth plan into a clear list for the support person, from early labour to the first days home.

Product designHealth

Filmed on a demo account. The names and dates are made up.

Before
Every book, class and app in pregnancy is aimed at her. The partner gets a due date and is told to be supportive.
What it does
Shows the partner what is happening this week, what she has asked for in her plan, and what to do in the room.
Now
In labour the screen drops to a timer, the person to ring, and 000.

The real screen As it runs, checked for private data

BirthCrew today screen with the days to go and where the birth plan is at

Next project

Every listing becomes a social campaign the agency approves.

ListingMate · 2026

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